As a business leader, you know that your company’s growth is measured by how you strategize and leverage your product or service to your customers. While all leaders want their products and services to be great and speak for themselves, it would be unwise to think that your company will reach success without proper messaging and tactful brand awareness.
Effective marketing is the thing that will help you stand out and gain the reach that aligns with your goals. If you want to stay in the know about the essential marketing blueprints and worthwhile strategies to help you take your business to the next level, read books by those who have gained the success you desire.
Let’s explore the 11 must-read marketing books in 2022 to ensure you master the keys to generating the outcome you’re looking for.
Influence Is Your Superpower by Zoe Chance
As an award-winning professor and researcher with the Yale School of Management, Zoe Chance takes an ethical approach to helping you understand the economic, psychological, and neuroscientific behaviors associated with creating influence in your life and business. It shows you what it means to have a negotiator’s mindset and be the person people want to say “yes” to. The book focuses on building relationships and using authentic action plans to strengthen your ability to bring your big ideas to life.
“To increase authority and expand your outreach, it’s important that your strategy includes how you negotiate and leverage your story. The impact starts with you, and Zoe Chance proves it,” Aaron Gray, Managing Partner of NO-BS Marketplace told us.
Crisis Ready: Building an Invincible Brand in an Uncertain World by Melissa Agnes
With reward comes risk, and with risk, there will sometimes be a need for damage control. Running a successful business is never without its hiccups, but if you want to establish brand awareness that stands tall in its resilience, Melissa Agnes, an international crisis management specialist, is someone to learn from.
If you want your company to be able to weather any storm, you need your business to be secure and ready for a crisis before it occurs. Know the tools and comprehensive information to create a communication dynamic that prevents you from ever feeling like you don’t know how to mitigate an emergency.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
As if the title doesn’t speak for itself, Alex Hormozi is a prominent entrepreneur and investor who is dismantling everything you thought you knew about business and marketing–in the best way possible. His book gives readers the million-dollar secrets–no pun intended–and the best part is that it’s an easy read with step-by-step instructions that he makes impossible not to follow.
John Li, Co-Founder & CTO of Fig Loans. said, “The insight in this book was pivotal in helping me establish a blueprint for how to hone in on my messaging to be sure my business was leveraging products in a way clients couldn’t resist.”
The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch
This is the book to read if you want to create consistent growth with clients who stick with you for the long-hail. To have lasting relationships with your customers and understand how to keep clients achieving their goals infinitely, you need to turn your focus onto them. John Jantsch begs you to throw away the question: “How do I succeed?” and instead ask yourself: “What will it take to ensure my clients are successful?” and see how it makes all the difference.
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business by Kindra Hall
“The most important thing is to know what your clients and customers need most, then figure out how to captivate them with authentic storytelling tact. Kindra Hall’s book teaches you the framework for that and how to integrate it into your business on the daily,” said Jonathan Zacks, Founder & CEO of GoReminders.
Storytelling is an age-old and highly effective foundation for your marketing strategies because as humans we connect best through emotive stories we can see ourselves in. With great anecdotes and information, the book will teach you what makes a good story and how to use it in business.
Powering Content: Building a Nonstop Content Marketing Machine by Laura Busche
Everyone needs a content management guide, and this is the one. Whether you’re just starting out or looking to make a transition to expand your business, this book offers real experiences and insightful exercises to help you not only hone your messaging but understand aspects of design and visual appeal.
It’s important to engage your audience with core branding themes and consistent messaging that captivates them right away and helps you optimize your content’s creation and management.
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
Product positioning is all about how you show your clients the benefits of your product or service, and the value it could have in their lives. Your customers want to know why your business is the one they should work with over others, and this books helps you understand why you need to think about this.
Roy Morejon, President & Co-Founder of Enventys Partners, said, “When developing your product and marketing it to the right consumers, you want to focus on your positioning, and this book helps you figure out how to leverage current trends and showcase your product’s value.”
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
No matter what platforms you use to market your business, you are writing copy for that platform. Websites, social media, advertisements, they all require you to, well, write. You may be a business leader who does not feel confident in generating content in this way, but this book easily helps you learn the practices that will improve your clarity and engagement. For marketable, well-written, and concise content that connects to your clients and keeps you growing, let Ann Handley show you the ropes of the writing game.
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown
This book shows that regardless of the industry you specialize in, there’s a way to set measurable goals, experiment, prioritize, and implement that process consistently over time so your business is always on the up and up. It helps you run a data-driven business that doesn’t feel overwhelming, and their growth cycle is not only well explained but backed with inspiring examples that provide a fresh perspective you can connect with. The book takes you through the stages of growth so you can use it as you progress, providing a scientific method that strengthens your business brain power.
Blue Ocean Strategy by Renee Mauborgne and W. Chan Kim
“Blue Ocean Strategy was a book that helped me create the master plan for how to create a unique advantage in your target market to grow without competitive pressures. Reading this was some of my most valuable marketing research in 2022,” said Nate Tsang, Founder & CEO of WallStreetZen.
These authors require you to take competition out of the equation when building your marketing plan. Based on decades long research, it focuses on opening a new market by not worrying about what your competitors are doing. There are case-studies and in-depth analysis research that shows reflecting solely on your customer and not your competition, will only help you create a more beneficial product that stands on its own.
Hooked: How to Build Habit-Forming Products by Nir Eyal
Every business leader wants their product or service to be something that customers can’t get enough of. So much so, that it becomes a habit for them to continue to work with your company. Learn the principles of persuasion with Nir Eyal, a video game and advertising expert whose knowledge about the digital world will help you gain the tools for hooking and catching your ideal clients. It talks about what triggers customers, why they take action, what the reward you provide is, and how to keep them returning to it.
The world of advertising is complex, but having access to reading practical advice, research, and testimonial from other leading business owners exposes you to different points of views and perspectives. It helps you develop your business model in a unique way that is not limited to one set of ideas. Effective marketing is always going to be crucial to your business’s success. Make it a priority to remain present on new ways to grow.